Donor Retention: The Ultimate Safety Net While You Figure Out the Future

The proliferation of digital channels, increased competition, changing demographics—almost everything in the fundraising environment is changing, accelerated by the pandemic. Donor retention is the one safety net that will assure your organization’s staying power regardless of the nature and speed of change. Learn about easy retention wins like the role of donor attitude, investment strategies, the essential needs for donor feedback and first-rate donor service. Based on case histories and research, you’ll find ample food for thought and practical action on how to best prepare for an uncertain future.

This session, both live and the recording, has been approved for:

  • 1 Certified Animal Welfare Administrator continuing education credit 
  • 1 CFRE CE
  • 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)

Roger Craver

Editor-in-Chief, The Agitator

Roger Craver is a pioneer in direct response fundraising and advocacy who helped launch and build some of the household names in the nonprofit advocacy sector, including Greenpeace, The National Organization for Women, World Wildlife Fund, and Habitat for Humanity. The Direct Marketing Association gave him their Lifetime Achievement Award. Roger is the author of the classic Retention Fundraising: The Art and Science of Keeping Your Donors for Life and is Editor-in-Chief of the fundraising blog The Agitator.

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