Breaking the Mold in Times of Crisis: Updated Fundraising Ideas

Recorded On: 06/09/2021

A gala with an empty hotel room, a walk without hundreds of people gathered in a park.  Those were just a few of the challenges fundraisers faced in 2020 when trying to execute annual events.  Many events went virtual, and organizations turned to other creative ways to raise funds.  For many, gross revenue was down but net revenue (due to reduced expenses) and number of “attendees” was up This session will feature case studies of a walk and a gala that each went virtual, as well as creative, nontraditional fundraisers undertaken by our panelists.  The speakers will share what worked, what didn’t, and what they have learned that they will carry forward in their fundraising plans post-COVID.

 This session, both live and the recording, has been approved for:

  • 1 Certified Animal Welfare Administrator continuing education credit 
  • 1 CFRE CE
  • 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)

Alisa Gray

Vice President of Outreach, Kentucky Humane Society

As Vice President of Outreach at the Kentucky Humane Society, Alisa Gray oversees donor relations, volunteers, development, and public relations. She provides leadership to ensure the success of KHS’ Annual Fund and special events, which include a walk, gala, golf tournament, telethon, and hundreds of smaller annual events. Under Alisa’s guidance, KHS’ annual giving revenues have increased 103% over the last six years.

Judy Hunter

Senior Director of Development, Cleveland Animal Protective League

As Senior Director of Development at the Cleveland Animal Protective League, Judy Hunter oversees donor relations, volunteers, marketing, and all fundraising activities.  Under her leadership, Judy’s team executes two telethons and a gala each year and supports numerous annual fundraising events organized by community members. Judy also currently oversees the fundraising and marketing aspects of the APL’s $13.5M Unleash the Dream capital campaign.

​Joe Lisella, CAWA

Director of Development, Marin Humane

Joe Lisella, CAWA, joined Marin Humane as Director of Development in January 2013 and has substantially increased philanthropic support in all areas. He has 30 years of development and external relations experience in the nonprofit and university sectors in California, New York, and Pennsylvania. Joe is a Certified Animal Welfare Administrator.

​Laurie Peterson

Vice President of Development, Marketing, Communications and Education, The Dumb Friends League

Laurie Peterson, The Dumb Friends League’s Vice President of Development, Marketing, Communications and Education, has 15 years of corporate experience. With a passion for animal welfare, Laurie transitioned to the nonprofit sector 13 years ago. Laurie received her bachelor’s degree in business administration from the University of Mary Washington and her master’s degree in nonprofit management from Regis University. 

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